THE C.A.T. ADVANTAGE 
A simple mind-set model for building teams that 
outthink, outperform and outlast the competition

Why The C.A.T. Advantage? 

1
Avoid the trap of clinging to redundant familiarity and start operating from a foundation of opportunity seeking CURIOSITY 
2
Stop being your own worst obstacle and fast track your progress with the AUDACITY of a default assumption of success
3
​Push ahead of the competition with the TENACITY to persevere when all the "reasonable people" are quitting in frustration 

How could you use the C.A.T. Advantage?

Reignite Innovation?

Redefine Expectations?

Recharge Resilience?

Mark has used it to... 

• Run a full 26.2 mile marathon up and down the Art Museum (Rocky) steps in Philadelphia (because Rocky is awesome)​
• Ride a bicycle 3,400 mile in 31 days across the US from Santa Cruz, CA to Ocean City, NJ
• Ride a bicycle 5,000 miles across Europe
• Skateboard 600 miles from Washington DC to Ottawa, Canada in 18 days
• Run 276 miles across his home state of Pennsylvania from Pittsburgh to Philadelphia (averaging over a marathon a day)
• Run 100 miles along the entire length of the Florida Keys from Key Largo to Key West (29 hours straight through)
• Run 87 miles in 24 hours around a 1.5 mile trail (just to see how far he could go)
• Run/hike/crawl 44 miles across the Grand Canyon and back in one day (rim to rim to rim)
  
• Run 100km (62 miles) around New York city

 
Plus:

• Trekked the 200 mile Annapurna circuit through the Nepal Himalayas
• Backpacked from India to Indonesia 
• Scuba dived the Great Barrier Reef, Australia
• Learned to surf/drown in Bali
• Bicycled the length of Great Britain from his childhood hometown of Southampton to John O'Groats, Scotland
• Bicycled 600 miles from Philly to Charleston just to watch an eclipse in a rain storm (never saw the sun, but it did get dark)